The growth and expansion of Watson Realty Corp., is one of Florida's great success stories. Bill Watson, the company's Chairman of the Board and founder, graduated from Stetson University, majoring in real estate and insurance. He began his career with a small office in Jacksonville, Florida in 1965 and dreamed of a people-oriented company sensitive to the needs, wants and desires of its customers.
With this philosophy, and with the talent to recruit top managers and sales associates, Mr. Watson has brought this company to the position of one of the largest and most respected real estate firms in the nation.
Today, Mr. Watson continues directing his company towards record breaking achievements. His commitment to a people-oriented company, offering Legendary Quality Service remains unchanged.
Ed Forman, President of Watson Realty Corp., one of the largest independent real estate companies in the United States, started his career in the Washington D.C. area in 1972. Ed has worked as a sales associate, new home sales, real estate office manager, regional manager, general manager and now president.
Mr. Forman holds a Certified Residential Broker (CRB) designation and Certified Distressed Property Expert designation (CDPE). In addition, to being a real estate broker in the state of Florida, Ed is also a licensed real estate instructor. He has previously been licensed in Maryland, Washington D.C., Virginia and Georgia. Ed is currently an active member of the National Association of REALTORS®, Florida Association of REALTORS® (FR) and Northeast Florida Association of REALTORS® (NEFAR).
Prior to Ed's real estate career, he worked on Senator Herman Talmadge's (GA) staff and for the US Senate in Washington D.C. for eight years. Ed's hometown is Savannah, GA. He previously lived in Washington D.C. for 25 years as well as Orlando, FL, Fort Lauderdale, FL, and now resides in Jacksonville, FL.
Carlotta Landschoot returned to the family business in 1993 after having a successful career for seven years as a Certified Public Accountant (CPA) with Price Waterhouse in Orlando, Florida. She joined the company as the Chief Financial Officer handling all financial matters of the company. Currently, Carlotta holds the position of Chief Operating Officer. This is a key organizational position overseeing coordination and execution efforts to realize integrated strategic planning processes by achieving the company's goals through streamlining tactics between Marketing, Training, Information Technology, Relocation, and Internet Lead divisions of the company.
She also participates in the leadership of operational functions and their integration into alignment with the organization strategies, achieving measurable progress while sustaining improvements across multiple divisions, and actively developing and executing strategies to promote new business development and emerging services initiatives.
Jeffrey M. Fagan graduated from Virginia Tech with degrees in Poultry Science and Animal Science in 1983 and went to work with the Egg Production/Production Management Division of Cargill, Inc immediately following graduation.
After nearly 20 years in Agribusiness, Jeff Fagan obtained his real estate license in 2001 and joined Watson Realty Corp. in 2002 as a sales associate at one of the company’s top producing offices in Fleming Island. Fagan went on to become Sales Manager and eventually the VP and Managing Broker of the Fleming Island office, which continued to thrive under his leadership.
Jeffrey held multiple industry leadership positions including serving on the NEFAR Grievance Committee, as both a member and Chair, the inaugural NEFAR Leadership Academy, Chair of the RPAC Committee and as a member of the NEFAR Board of Directors. Fagan was recognized as Watson Realty Corp. Broker of the Year in 2009.
In 2012, Jeffrey was promoted to be Regional VP of Central Florida and he and his wife Vicki relocated to Sanford Florida where they currently reside. The central region for Watson Realty has expanded aggressively during Fagan’s tenure and has experienced significant improvement in productivity and market share, eclipsing $1 Billion in sales in 2018.
Jeff continues to be actively involved in the industry, and is the 2019 President for the Orlando Regional Realtors Association (ORRA), the 8th largest Board in the US. Fagan has been recognized as the ORRA Realtor of the Year, has served on the ORRA Board of Directors for 4 years, and is both a Florida Realtors Director and National Association of Realtors Director. He orchestrated the development of the Gold Key Excellence in Professionalism certification.
He and his wife, Vicki, together have four grown children, one granddaughter and a new grandson. They reside in Sanford, Florida.
"According to Jeff, 'We strive to make every transaction remarkable and we relentlessly pursue perfection in our craft!' Jeff is a highly detailed, organized, and energetic leader! He is a results-oriented leader and a great asset not only to his region, but also to the company." - Ed Forman, President of Watson Realty Corp., REALTORS® .
Mark is a Hollywood, FL native yet was raised in Battle Creek, Michigan. After college graduation, Mark enjoyed a 25-plus year career in retail store management in Ohio, Alabama, Tennessee, and Florida, working with industry leaders like Belk, a division of Macy's, and a division of Saks Incorporated. As the industry evolved, the role of a store manager became less entrepreneurial and no longer satisfied his drive for creativity and innovation.
In 2005, Mark made the leap of faith into a real estate career to leverage his entrepreneurial spirit. Starting at the Southside office, Mark enjoyed early success, earning Regional Rookie of the Month in his first 12 months in the business. He then transferred to the Hodges office in late 2007 and was the top producing agent in that office for 2008. In June of 2009, he became the branch manager of the St. Johns office and obtained his Brokers license two months later, earning the title of Vice President and Managing Broker.
Mark has been heavily involved with NEFAR, NEFMLS, and Florida REALTORS® and has previously served as Vice Chair and Chair, NEFAR Leadership Academy; NEFMLS Director; Treasurer and Chair of the NEFMLS Budget and Finance Committee; NEFMLS President in 2016; and Florida Realtor Director for 2016- 2019. He has also championed key leadership roles within Watson Realty Corp., serving on the Transaction Desk and Teams Task Force, as well as opening the Nocatee office; for his extraordinary leadership, he received the Manager of the Year Award in 2015.
Mark, a graduate of Kalamazoo College, currently serves as the Regional Vice President of the North Central region, responsible for oversight, development, and management of 15 regional sales offices and more than 400 sales associates located in seven north Florida counties. Mark and his wife, Laura, have three grown children and eight grandchildren. When not working, Mark enjoys time spending time at the beach with his large family.